This is one of those PR debacles that is so bad, it’s almost hard to believe it happened. Yet, here we are…and we have thoughts.

Adding public relations to your integrated marketing plan can be a valuable strategy to increase the visibility of your organization and its offerings among target audiences, add credibility through third-party endorsements via the media, and protect and enhance your brand reputation (among many other benefits).

In order to achieve these and other organization-specific goals, however, it’s imperative that clients play an active role and adhere to the following recommendations to get the most value out of their partnerships with PR agencies…

The Racket Club—a South African-based full-service, experience-led creative agency—has hired Brossman Communications to help the company publicize its expansion into the UK market with the launch of its London office.

Bdaily News Covers the London Launch of Brossman Communications

“So what is it that you do, anyway?” As someone who received her college degree in public relations and marketing and has spent the last 16-plus years in the industry, I’ve been asked this question a lot…

I’ve found many people tend to associate the profession with images of the Samantha Jones character from “Sex in the City”, strolling down New York sidewalks, cell phone in hand, demanding her client get the cover of XYZ Magazine. While that can be a part of it, effective public relations is so much more.

So, in answer to the question, this is what we do and how your business can benefit from our PR services…